Straight-talking fractional CMO
Marketing strategy on an as-needed basis.
I'm Kevin. As your Fractional CMO (Chief Marketing Officer) I’ll work with you and your board to make sure your marketing investments achieve your growth objectives.
Many of my clients don't have a marketing director on their board. They have a strategic plan and an enthusiastic, but junior marketing team. What they lack is the marketing expertise to direct the team towards commercial advantage.
If this is your situation, I can help on a part-time basis, at a fraction of the cost of a full time marketing director.
Driving growth
Everything I do is aimed at driving your growth and commercial advantage.
Sometimes I’m working strategically with you to shape marketing strategy: defining budgets and go-to-market plans, sharpening positioning, defining brand, building lead-generation systems.
Other times I’m working tactically with the data, trying to figure out why leads aren’t converting or why marketing spend feels like a black hole.
It’s high-trust, high-impact work. I’m brought in to solve real problems, not “sprinkle some marketing dust.”
In practice, I’m the one setting marketing priorities for the year, and putting numbers behind them.
Coaching internal marketing managers to operate at the next level.
Acting as the bridge between vision and execution.
Telling a founder it's time to sunset the agency they’ve outgrown.
Helping clarify the company’s message, mission, or brand direction.
Start here.
Download this short, straight-talking guide to B2B marketing for non-marketing directors. It won’t make you a marketing genius, but it will give you a head-start in the conversation.
Then go here.
What’s a Fractional CMO? What do they do? How can I tell if they’re any good? All your questions are answered here in our FAQ section.
Kev’s Blog
About me
I’m not an agency.
I do have a network of operators, designers, and specialists I trust and can bring in when needed.
I usually work on a contract or retainer basis, mostly remote, occasionally on-site.
Fractional leadership isn’t new, but it’s definitely becoming more common—especially for businesses at a pivot point, or scaling without the need (or budget) for a full-time exec.
If you're stuck in “marketing limbo” and need clarity, momentum, or someone to just make the decisions that aren’t getting made—this is what I do.
I have over 25 years of senior-level marketing experience, working with clients from startups, through SMEs to global brands.
You can view my full client list with examples of the results achieved on my LinkedIn profile here: https://www.linkedin.com/in/kevmason/
Stephen Yeo, Marketing Director Northern Europe, SAAS
“I have worked with Kevin at Wyse, Dell, Panasonic and IGEL. He has always produced fantastic results for me and is the only Agency Director I have worked with who has the ability to influence company strategy and how we communicate that to the market to get the results we want. He has a deep understanding of marketing, technology, communications and is commercially aware. Kevin is the best of the best in his field and a pleasure to work with.”
Sue Turner OBE, Chief Executive, AI Governance Ltd.
“Over many years I've had the privilege of calling on Kev in roles as varied as Fractional CMO, facilitator and marketing strategy guide. He has taken care to get to know each organisation I have brought him in to - and they have been very different - with empathy for the unwritten dynamics in each case.
His wealth of strategy and marketing expertise means he dissects complex challenges and cuts through to the essential questions that need to be answered.
Kev is a talented - and patient - facilitator, able to bring disparate people together as a team. His guidance helped us break through long-standing barriers to reshape our approach.
Beyond his professional expertise, Kev's energy and passion are infectious as he inspires those around him to see the possibilities for change. “
Richard Bland, Founder & Technical Director, Composite Integration
“At Composite Integration, we have really benefitted from your guidance, knowledge and support, helping us to truly understand the marketing function and opportunities.
Marketing input really does give strong feedback to help determine direction.
Your work in making us look hard at what makes our business successful had been extrememly valuable in supporting strategy.
Thanks for all your help Kevin“
Peter Beaumont, Managing Director, Cornish Mutual Insurance
“Kevin worked with the board of Cornish Mutual as Fractional Marketing Director. He provided expert strategic marketing guidance, helping us to differentiate the brand, create a marketing strategy, grow the marketing team, and enable our marketing to drive growth“
Founder & CEO, Data3 and Boomboard
“Kev is a brilliant brand and digital strategist and Fractional leader - you want him on your side for his ideas, challenge & counsel. He’s a superstar and a super nice person as well.”
